Six Recent Studies Show an Unexpected Increase in Classical Music Listening

Last year, I went viral with an article about the rising popularity of old music. But I focused on old rock songs. Many of these songs are 40 or 50 years old. And in the world of pop culture, that’s like ancient history.

But if you really want old music, you can dig back 200 or 300 years—or even more, if you want. But does anybody really do that?

Conventional wisdom tells us that only around 1% of the public cares about classical music. And it doesn’t change much from year to year.

Over the last 12 months, I’ve started to see surprising signs of a larger audience turning to classical music. Last year, I wrote about the amazing saga of WDAV, the first classical music radio station in US history to take the top spot in its city.

Source: https://www.honest-broker.com/p/six-recent-studies-show-an-unexpected